“Johnathan Mun is able to take even the most difficult and technically challenging concepts and make them simple to understand and applicable to today's challenging and changing business environments. It is definitely one of the best seminars I have ever attended and I would rate Dr. Mun among the top lecturers in the field.”

Robert Finocchiaro, Ph.D., Director of Corporate R&D Services.
The 3M Company (USA)

“Great presentation! A must have! Very good session with the best cost/option/risk discussion I’ve seen. This should be required for every new crop of Navy Admirals. This session was awesome. Great presenter – kept us interested. He described and presented a set of tools for a senior leader to use to make better decisions. Dr. Mun was very animated and enthusiastic. Real-world examples added significantly to understanding. Demanded the audience to think. Very good real-world examples were included. Simply outstanding!”

A compilation of quotes from Navy Commanders and Captains at the U.S. Naval Postgraduate School (USA)
U.S. Department of Defense

“Dr. Johnathan Mun has been able to put together both the learning approach and teaching materials that make the changing of our cognitive schema of how we manage risk into a digestible form. Since the future of business is focused on vigilant decision making, the approach that Dr. Mun utilizes is by far one of the most effective mechanisms for supporting corporate sustainability.”

Kenneth English, Director Emerging Technologies, The Timken Company (USA)
The Timken Company

“Dr. Mun has the ability to take the rocket out of the science and bring complicated matters very much down to earth in a matter-of-fact and memorable way. Put simply you come away from his sessions not only having learnt a great deal, but starting to use it in practice immediately.”

Robert Fourt, Partner
Gerald Eve Consulting (UK)

“Johnathan Mun has previously published a number of very popular books dealing with different aspects of risk analysis, associated techniques, and tools. This last publication puts all the pieces together. The book is really unavoidable for any professional who wants to address risk evaluation following a logical, concrete and conclusive approach.”

Jean Louis Vaysse, Deputy Vice President Marketing
Airbus (France)

“A must read for product portfolio managers... it captures the risk exposure of strategic investments, and provides management with estimates of potential outcomes and options for risk mitigation.”

Rafael E. Gutierrez, Executive Director of Strategic Marketing & Planning
Seagate Technology (USA)

“Mun demystifies real options analysis and delivers a powerful, pragmatic guide for decision makers and practitioners alike. Finally, there is a book that equips professionals to easily recognize, value, and seize real options in the world around them.”

Jim Schreckengast, Sr. Vice President, R&D Strategy
Gemplus International SA (France)

“…this book is a must have and must read… Dr. Mun’s new book is a refreshing, cutting-edge look at a powerful new decision making process… it isn’t often you can truthfully say a book breaks new ground, but [this book] has certainly done that.”

Glenn G. Kautt, President
Monitor Group, Inc. (USA)

“Real Options Analysis is the clearest book on real options that we have read to date. It does an excellent job of demystifying a difficult and complex subject. It provides a solid basis for conceiving, assessing, and evaluating real options investments, which will make it useful to practitioners and students alike.”

Ian MacMillan, Ph.D., Fred Sullivan Professor of Entrepreneurship
Wharton School, University of Pennsylvania (USA)

“Many books on real options can be intimidating. Mun offers a pragmatic, reliable and entertaining guide. Complex concepts and formulas are brilliantly interspersed with well-chosen examples and step-by-step walk through from a variety of industries.” 

Shota Hattori, President and CEO
Kozo Keikaku Engineering, Inc. (Japan)

“Strategy development has fallen on hard times being judged not relevant for a rapidly changing world. With this book, Dr. Mun attacks this poor excuse head-on by presenting a clearly organized, tool-supported methodology that logically progresses from exploring uncertainty that bounds risk to the creation of options for constructing realistic business strategies.”

Robert Mack, Vice President, Distinguished Analyst
Gartner Group (USA)

“…finally, a real options analysis book that is technically sophisticated enough to be useful, and practically written so that it can actually be used. It is destined to become the handbook of real options.”

Tracy Gomes, President
Intellectual Property Economics, (USA)

“...written from the viewpoint of an educator and a practitioner, his book offers a readable reference full of insightful decision making tools to satisfy both the novice and the experienced veteran.”

Richard Kish, Ph.D., Associate Professor of Finance
Lehigh University (USA)

“Mun has converted his tacit financial knowledge into a digestible user-friendly book. He effectively leads the reader on a solid path starting from discounted cash flow, progressing through Monte Carlo analysis and evolving to real options to get even closer to the target of achieving confident corporate decisions. His ability to clearly explain the relationships of popular competing analysis methods will make this a must have reference book for today's decision makers.”

Kenneth English, Director of R&D
The Timken Company (USA)

“Dr. Johnathan Mun is a brilliant and energetic instructor able to take the most difficult subjects and make them understandable and practical. Certainly the best instructor I have had in a long time.”

Curtis Ching, Director of Business Development , Finance, GE.
GE Money (Asia)